Kumano Rice (Brown Rice) - feel NIPPON STORE

Save $5.53

Volume: 2kg
Sale price$34.58 Regular price$40.11


We cultivate the typhoon-resistant Hikari Shinseiki rice variety with the help of plum trees. Compared to other varieties, this rice has a softer, chewier texture with more resilience and sweetness, and it tastes delicious even when cold. It is offered as an offering at the Kumano Sanzan (Three Grand Shines of Kumano).

This Kumano rice variety is called "Hikari Shinseiki". With its short rice stalks, this rice is full of life and thrives in the rugged nature of Kumano, which was once known as a hidden gem. Thanks to this, the taste is sweet and glossy. It is sticky and delicious even when cold. It is cultivated with the help of plums. Available in 5 kg, 2 kg, and 300 g)

Our Story
The Kumano Rice Project embodies a collaboration between agriculture and industry, championing the mantra of "local production for local consumption." By cultivating a new rice variant tailored to Kumano's climate and employing a novel method that uses plums, this initiative is a beacon of innovation. Collaborating with the Prefectural Agricultural Experimentation Station, we've found a use for the previously discarded plum seasoning solution. The local umeboshi (pickled plum) cooperative also plays a vital role in this eco-conscious agricultural model centered on plums. This synergy truly benefits all involved parties. Backed by the Tanabe Chamber of Commerce and Industry, we were recognized as an agricultural-industrial partnership in 2010 and achieved the 6th industrialization certification in 2014. We remain dedicated to preserving Kumano's mountains, planting saplings, and championing sustainable practices alongside our partners.

It is the same as regular rice

For Sales Representatives, Retailers, and Distributors:

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To all Sales Representatives, Retailers, and Distributors, please feel free to request sample products from us and experience the quality of Japanese-made products firsthand! At j-Grab Mall, our dedicated staff can handle B2B negotiation and communication on your behalf.

For more information, please send an inquiry via our contact form. We appreciate your interest and look forward to working with you!

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