From Shikoku, famous for its bonito, citrus fruits, and Awa Odori dance, Imabari towels, Sanuki udon, local sweets, and more to be delivered to the world! Shikoku is the 6th best region in the world according to "Lonely Planet: Best in Travel 2022"!
Imabari Towel, produced in Japan's largest towel production area, is a representative product of Japanese quality.
The softness and absorbency of Imabari towels, made from carefully selected high-quality cotton, are highly regarded around the world. These "pleasant to use" towels will enrich your daily life.
Sanuki udon is the soul food of Kagawa prefecture. Udon is a traditional Japanese noodle dish made of flour, salt, and water. People in Kagawa call themselves "Udon prefecture" and have a strong love for udon. Try Sanuki udon at home and enjoy its characteristic smooth texture and chewy elasticity!
Ehime's local sweets, tarts, and Poème. In Ehime, tarts are made by rolling red bean paste in castella dough in the shape of the hiragana character "の". Poème is made of butter and vanilla aromatic cookie dough filled with soft yolk bean paste and is a popular souvenir.
Shikoku is a particularly active citrus-producing region in Japan, where a variety of citrus fruits are grown, including Unshu-mikan, yuzu, and sudachi. We also have a selection of sweets and soaps made with yuzu from the Setouchi area.