For Everyday and Extraordinary Day - Cup Noodles - JAPAN CRAZE Magazine vol.16 -

In Japan, there is a term called "autumn of appetite".
Here is the origin of this word.

There are many theories, but many foods are in season in autumn, such as chestnuts, sweet potatoes, pears, grapes, and rice.

It is said that the name "autumn of appetite" came about because of the availability of delicious seasonal foods and the idea that people instinctively increase their appetites in preparation for the cold winter.

And it is customary for each food product manufacturer to release new products during this "autumn of appetite".

Cup noodles with plenty of filling

Japanese Cup Noodles Attracting Attention from Abroad

Have you heard of the cup noodle that combines two flavors, released in September 2021?

This product released by Nissin Foods was commercialized to commemorate the 50th anniversary of the cup noodle.
The product was inspired by the cup noodle arrangements that have become a hot topic on social networking sites over the past few years. It is sold exclusively in Japan and is not available overseas, but don't worry, it's available at j-Grab Mall!

This is a popular way of arranging the taste of cup noodles, mixing various cup noodle flavors to create and taste new flavors. If the new flavor is delicious, it can be shared on SNS to connect with others. This is a new way to connect with people.

Cup noodles that can be easily eaten anytime

Cup Noodles As An Emergency Food

In today's world where anything can happen, cup noodles are the perfect food to buy and keep on hand. Since the food is already in the bowl, all you have to do is pour hot water and wait 3 minutes.
They are ready to eat right away and are great to have on hand in case of a natural disaster or lockdown.

“Rolling Up” can help with disaster preparedness.

The term "rolling stock" has been heard for the past few years.
We usually buy a little more food and processed foods.
This is a method of always having a certain amount of food stockpiled at home by buying new supplies as you use them.

The key to rolling stock is to stockpile as you consume in your daily life. Adding cup noodles with familiar flavors to this stockpile, alone, will give you peace of mind.


Source:Ministry of Economy, Trade and Industry Japan

The Corona outbreak has had a major impact on the noodle industry in Japan.
Let's take a look at data from the Household Budget Survey (Ministry of Internal Affairs and Communications) on monthly household expenditures.

The amount spent on "noodles" from March to May 2020 has increased significantly for three consecutive months, by more than 25%. Noodles, which can be varied in taste, appear to have been accepted as more people eat at home. With more time spent at home, demand for cup noodles, which are easy to eat, has similarly increased.

j-Grab Mall also offers many Japan-limited cup noodles. We have a variety of flavors from regular products to the latest products. Please try them and compare the flavors!

JAPAN CRAZE Store Manager
Naoko Saito
Japan craze magazine