Try Trendy Makeup Using Kumano Brushes - JAPAN CRAZE Magazine vol.20 -

Happy New Year!
Thanks to the opening of j-Grab Mall last year, both online sales and real event showroom stores (permanent at Aeon Cambodia and pop-up at JTB Singapore) have been booming.

We will continue to introduce Japanese products and brands to the whole world in 2023. This year, in addition to Cambodia and Singapore, we plan to hold our showroom store event in the United States, Taiwan, and Vietnam, so stay tuned!

This is the 20th issue of our mail magazine, which started with the opening of j-Grab Mall.
The products introduced in the mail magazine have been well received by our readers.
All of us are very encouraged by the response we have received.
Please look forward to the contents of this year.

Palette of vivid colors and makeup brushes

In this first issue of 2023, we would like to introduce the Kumano brush, which is attracting worldwide attention for its makeup brushes.

Kumano brushes were designated as a traditional Japanese craft in 1975. It is also a traditional Japanese craft made in Kumano Town, Aki-gun, Hiroshima Prefecture.

In the Meiji period (1868-1912), the demand for writing brushes increased along with the spread of the school education system, and the name of Hiroshima spread throughout the country. Even today, Hiroshima is known as the capital of writing brushes, boasting the largest production volume of brushes in Japan.

In addition to calligraphy brushes and painting brushes used for calligraphy and painting, the quality of Kumano cosmetic brushes has been recognized both in Japan and abroad in recent years. Professional makeup artists also trust the quality of Kumano brushes.


Kumano makeup brushes and the makeup tools


What are the characteristics and appeal of the Kumano brush?

Each brush is made by a brush-making craftsman, "Fudeji", with great care and attention.
The materials used for the brushes are animal hair from weasels, raccoons, horses, and other animals.

The traditional process is to use the tips of the hair without cutting it.

This can produce a brush with bristles that are smooth and pleasant to the touch, and the powder is contained firmly between the bristles. The brush's moderate firmness and elasticity allow for beautifully detailed makeup application.

Nowadays, we live in a genderless age. In today's age when both men and women wear makeup to show their attractiveness, the Kumano brush can be said to be a must-have item.

Smooth to the touch and pleasant to make up.

Authentic quality is what Kumano Brushes seek

Now, when people want a famous or popular product, a problem arises: its quality. The world is
full of products that imitate real products.

When making a purchase, we need to have an eye for the real product. How can we find reliable quality among them?
Source: Kumano Brush Business Cooperative Association

All the Japanese traditional crafts bear this symbol of traditional crafts designated by the Minister of Economy, Trade, and Industry.

Products that are produced using the technology, techniques, and raw materials designated by the Minister of Economy, Trade, and Industry, and that have passed an inspection of the production area, are affixed with a "traditional stamp" using the design of the traditional mark.
Products with this traditional stamp are those that have been inspected. We are proud of and responsible for the quality of our products.

Makeup trends change with the times. If you have a selection of high-quality brushes for your makeup tools, you will be able to apply any era's makeup.

The Kumano brushes available at j-Grab Mall are a wide variety of brushes for makeup and are on permanent display at Aeon Cambodia, so if you are in the area, please stop by and check them out.

Why don't you come to j-Grab Mall and choose Kumano brushes for your first shopping of the year?


JAPAN CRAZE Store Manager
Naoko Saito
Japan craze magazine